ADVERTISING IS LIKE A MARATHON: TRIP A MILE FROM THE FINISH LINE AND THE OTHER 25 MILES DON’T MEAN SQUAT.
WELCOME TO THE FINAL PHASE OF ADVERTISING
SELLING THE WORK. IT REQUIRES A WHOLE DIFFERENT SKILL SET. SKILLS NOT TAUGHT IN AD SCHOOLS AND ONLY LEARNED THE HARD, SLOW WAY IN MOST AGENCIES. LAST HURDLE IS A CRASH COURSE IN WHAT IT TAKES TO GO FROM PRESENTING TO PRODUCING.
